High Street Strategy

DTC in collaboration with ERYC commissioned a high street study to understand issues associated with trading in Driffield.  Although the study work originated pre-COVID-19, the output was developed to inform a pandemic ‘bounce-back’ plan for Driffield.

The Retail Group were contracted to undertake research in late 2020 with the results reported in January 2021 to DTC and the Town Centre Steering Group  (made up of a number of independent Driffield business owners).

The summary presentation can be viewed here:

The Retail Group Driffield Action Plan Summary For Driffield Stakeholders 270121

A detailed action plan was then created by DTC and the High Street Steering Group and initiatives implemented from March 2021 through to the current date.  In 2024 the strategy will be revisited and where necessary updated.