High Street Strategy
DTC in collaboration with ERYC commissioned a high street study to understand issues associated with trading in Driffield. Although the study work originated pre-COVID-19, the output was developed to inform a ‘bounce-back’ plan for Driffield.
The Retail Group were contracted to undertake research in late 2020 with the results reported back in January 2021 to DTC and the Town Centre Steering Group (made up of a number of independent Driffield business owners).
The summary presentation can be viewed here:
A detailed action plan has been created by DTC and the High Street Steering Group and initiatives are now in the process of being implemented (March 2021).